Japanese Lolita

Chunky platforms, bloomers peeking out the bottom of a skirt, yards upon yards of lace, lacy headdresses tied under the chin—all things we tend to think of when we reminisce about what Lolita used to be. But what if it was all back again, and with an updated look that was cutting edge and even trendy? 







Taking inspiration from antique dolls, Yukarin of Priere has created an angelic vision that harkens back to what Lolita was in the 90's, as well as the Victorian revival of the 1970's that brands like Gunne Sax popularized. 




Japanese pop culture is experiencing some serious 90's nostalgia at the moment (perhaps all the 1980's Fairy Kei girls have grown up and the girls who grew up in the 1990's are taking their place as queens of street fashion?) and is coming up with ways to reinvent the looks of the decade in fresh new ways. 



Perhaps the best way to make coordinates like this cutting edge is the way they're styled, gone are the bare faces and simple hair of early Lolita, and in their place are the currently trendy looks that seem to borrow heavily from moe pop culture. High bright blush, berry red lips, and flawlessly natural looking hair, often with professionally dyed unnatural colors, give a finished look to the old fashioned layered dresses.




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